Ceramide range rebuilds the skin’s protective barrier and locks-in moisture to visibly improve skin health
~ Australia Certified Toxin-Free and Made Safe ~
New Delhi, 07 November 2022: The Moms Co., a leading mother, and baby care brand announces the launch of its new range, Natural Ceramides Range- an advanced natural & toxin-free solution to boost skin health. Continuing the tradition of ingredient innovation, this range is enriched with Ceramide- an ingredient proven to fortify the skin’s protective barrier and retain moisture, leaving the skin visibly plump & hydrated.
Ceramides are skin-identical ingredients that are naturally a part of your skin, but ageing, sun damage & other factors eventually deplete them, weakening the skin barrier, and making the skin appear dry, rough, irritated & itchy. When added to your skincare routine, Ceramides act as the perfect skin health boosters that rebuild the skin barrier to prevent visible damage from pollution and other environmental stressors. These also limit moisture loss keeping your skin healthy & hydrated.
The range will be launched with a digital campaign #TheMissingLink. Ceramides play an important role in boosting skin health, these are essentially the missing link to healthy, hydrated skin. With #TheMissingLink, The Moms Co. will herald the launch of a globally acclaimed ingredient, while imparting knowledge about the importance of Ceramides in making your skin appear plumper.
With clinically proven Ceramides, the Natural Ceramides Range from The Moms Co. is clinically tested to give 72 hours of moisturization. Enriched with the goodness of ingredients like Ceramides, Rice Water & Cica, it protects dry & itchy skin, rebuilds the skin barrier, accelerates repair, and locks-in moisture. The range consisting of a Face Toner, Face Serum & Face Cream gives tremendous results when it comes to locking in moisture and fixing your skin barrier. No matter what your beauty goals are, healthy balanced skin is of the essence.
According to Malika Sadani, CEO & Founder, The Moms Co, “We constantly strive to make good ingredients accessible to our consumers. And, Ceramides have proven their merit when it comes to restoring and replenishing skin health. Through this range, we aim to establish Ceramides as the missing link to healthy, hydrated skin.”
Talking about the launch Sukhleen Aneja, CEO, The Good Brands Co, The Good Glamm Group said “The Moms Co. has always been a pioneer of innovative skin care products that best reflect women’s changing skin care needs. With the launch of our new ceramides range, we hope to deliver a healthier, more plump, and radiant skin you’ve always dreamt of. The range is specially curated with rice water and Cica to seep into your skin to lock in moisture and improve hydration.”
The Ceramide range comprises 3 products below mentioned:
Face Cream: The Moms Co Natural Face Cream is packed with the goodness of Ceramide, Rice Water, Cica, and Niacinamide. Clinically tested for 72 Hours of Moisturization, it thoroughly repairs the skin barrier & and hydrates, making the skin appear plumper.
Price: Rs 447
Face Toner: The Moms Co Face Toner fortified with Ceramide, 5 Plant AHAs, and Rice Water helps tighten the pores while replenishing moisture in the skin. Additionally, it repairs the skin barrier & soothes the skin.
Price: Rs 226
Face Serum: The Moms Co Face Serum is infused with Ceramides, Rice Water, Niacinamide, and Hyaluronic Acid. It not only hydrates the skin but also repairs the skin barrier, and improves skin elasticity & uneven skin tone. Use it regularly to boost your skin health.
Price: Rs 599
About The Moms Co.
The Moms Co. was established in 2017 when Ms. Malika Sadani realized that there was a gap in the Indian market for products whose safety mothers could trust. Since then, The Moms Co. has been helping women make natural yet effective choices for themselves and their families by being their expert partners.
The Moms Co. products are made with love and without compromise. The brand has brought in experts from across the world to create the safest natural formulations that are certified toxin-free. The products are formulated and tested to make sure they meet every international safety standard there is across the US, Canada, Europe, Japan, and Australia. The Moms Co. is India’s first Australian Certified Toxin-Free™ brand, certified by the Safe Cosmetics Australia™ – a Toxin-Free Campaign. The product ranges are also Made Safe™, Australia Allergy Certified™, and Dermatologically Tested. The products are also PETA-certified Cruelty-Free™.
In a matter of only five years, this ‘Made In India’ D2C brand which started as a maternity and baby brand has diversified into skincare and haircare with two million loyalists across 20,000 pin codes. The brand has a wide portfolio of 100% natural products catering to several concerns with clinically proven results and first-to-market ingredients. These products are available for purchase on The Moms Co.’s official website, popular online platforms, and across 3000 retail stores across India.
In October 2021, The Moms Co. was acquired by leading content-to-commerce beauty unicorn The Good Glamm Group with the aim to grow The Moms Co. to Rs. 500 crore revenue run rate in the next two years. The acquisition was one of the largest DTC transactions to have taken place in India. The partnership between The Good Glamm Group and The Moms Co. developed between the founders on a shared vision of leveraging Content-to-Commerce as a growth engine.
About The Good Glamm Group:
Founded by Darpan Sanghvi, Priyanka Gill, and Naiyya Saggi, the Good Glamm Group is South Asia’s largest DTC beauty conglomerate that brings together innovative and fast-growing beauty and personal care brands, powered by the Group’s proprietary digital ecosystem of content and creator assets. Under the Good Glamm Group umbrella are beauty and personal care brands – MyGlamm, The Moms Co, St. Botanica, Sirona, and Organic Harvest as well as content platforms – POPxo, Scoopwhoop, and BabyChakra. Good Glamm Group has invested in the Good Creator Co. formed by spinning off its influencer companies – Plixxo, MissMalini, Winkl, and Vidooly.
The Good Glamm Group’s large digital audience comprises 88 million POPxo annual users, 100 million users of ScoopWhoop, 35 million unique annual users of MissMalini and Baby Chakra’s 39 million mothers’ community & 10,000 doctors’ network, and 1.5 Million Good Creator Co influencers. This impressive digital reach when combined with Good Glamm Group’s 50,000 offline points of sale gives brands within the Good Glamm Group an unprecedented omnichannel scale, further amplified by the Group’s unparalleled expertise in DTC growth, new product development, and technology & data science.
The ‘Good’ in The Good Glamm Group underscores its commitment to inclusive beauty and cruelty-free, vegan, environment-friendly, clean beauty products and focuses on creating engaging experiences for consumers, truly enhancing their lives through positive content and creator inspirations. The Good Glamm Group is India’s first Beauty brand Unicorn and is backed by marquee equity investors such as Warburg Pincus, Prosus Ventures, L’Occitane, Bessemer Venture Partners, Accel, Amazon, Stride Ventures, Trifecta Capital, Ascent Capital, Alteria Capital, Shraddha Kapoor, Kalaari Capital, Tano Capital LLC, Mankekar Family Office, and Wipro Consumer.