New Delhi, April 24 (IANSlife) While the lockdown in India has had a debilitating impact on businesses, it has spelled doom for the live music industry with over 1,000 events being cancelled or postponed over the next few months.
The effects of the crisis is being felt by the mainstream as well as independent artistes, live concert and event promoters, all of whom are working hard to adapt to the current situation.
Ticketing platforms are fast adapting to the situation by creating digital concerts featuring artistes performing live from their homes. These are extraordinary times and while the music community continues to find its voice, it is the folk music community in India for whom the lockdown has had a devastating impact.
Around 20 mainstream and independent musicians of India like Shankar Mahadevan, Amit Trivedi, Vishal Dadlani, Salim Sulaiman, Raghu Dixit, Harbajann Mann, Papon, Mame Khan and others have come together to support the folk artistes and their families through a folk fund raising initiative by Believe and Anahad called ‘Let’s Folk Together’.
The digital music series will be launched on April 24 at 9 pm daily until the end of the lockdown on May 3. Each artiste will do a 15-minute web-episode on folk music from their home and encourage fans to contribute towards the fund and support folk music in India.
Abhinav Agrawal, Founder – Director, Anahad Foundation said: “Through this initiative, we are trying to provide financial and ration aid to around 5,000 vulnerable folk artistes across the country. These artistes are in dire need of help as all the shows for the next 6-7 months have been cancelled and they have no other means to support themselves and their families, they are not even considered as a daily wage worker. 100 per cent of the donations raised through this initiative shall go to the artists.”
Subramanian Iyer – Chief Executive Officer, Believe Entertainment also stated: “Social media is all a-buzz with live streaming concerts across the world and while we continue to stay indoors, these concerts are a welcome source of entertainment and comfort. With Let’s Folk Together, we’re extremely grateful to music artists who have come forward to help us spread the message. While we hope to raise adequate funds through the campaign, we also hope to instill fresh appreciation for folk music among listeners.”
Watch it live on:
The show will also feature artistes’ social media handles.