M.A.C’s Viva Glam campaign pledges $10 million to COVID-19 relief fund


New Delhi, April 5 (IANSlife) M·A·C Cosmetics recently announced that its VIVA GLAM campaign – which supports organizations and programs providing essential needs and services to vulnerable communities – will accelerate a $10 million USD donation to 250 organizations internationally,including India enabling them to continue their vital services in the face of the COVID-19 pandemic.

100 per cent of the proceeds from the sale of VIVA GLAM Lipstick will provide additional support to those vulnerable communities. In 1994, M·A·C VIVA GLAM was created at the height of the AIDS epidemic as a community response mechanism to make a meaningful difference in the lives of people living with and affected by HIV/AIDS, whereby 100% of the selling price of a VIVA GLAM lipstick was directed toward organizations that supported this mission.
Twenty-six years and more than $500 million USD later, M·A·C VIVA GLAM remains committed to supporting vulnerable communities in the face of a new global epidemic.
The additional support will provide M·A·C’s existing partners with emergency COVID-19 relief funds to continue providing vital services, including delivering food supplies, ensuring clients remain informed and on medication, and testing and treating diagnosed cases, particularly those who are immunocompromised.
“Our clients are at great risk for COVID-19 – the majority are elderly, and all live with underlying conditions that make them especially susceptible to the coronavirus,” says Karen Pearl, President & CEO of God’s Love We Deliver.
“Last week we were able to cook and deliver 44,000 medically tailored meals to our clients and their families and caregivers. Our meals are more important than ever to this vulnerable population during this unprecedented COVID-19 crisis. My great thanks goes out to our entire community of volunteers, staff and donors, like M·A·C VIVA GLAM, for their amazing support during these difficult times,” she added.
The Viva Glam lipsticks are available at M.A.C stores across India.
(This article is website exclusive and cannot be reproduced without the permission of IANSlife)
(Aditi Roy can be contacted at aditi.r@ians.in)