Markets at crossroads – Direction uncertain (Market Watch)

Reading Time: 4 minutes Markets were on a roll last week and registered sharp gains in tune with the rest of the world. They were virtually flat on Tuesday with Monday being a holiday and rose sharply on the remaining three days including expiry day. BSE SENSEX gained 1,751.51 points or 5.71 per cent to close at 32,424.10 points while NIFTY rose 541.05 points or 5.99 per cent to close at 9,580.30 points. The broader indices saw BSE 100, BSE 200 and BSE 500 rise 5.88 per cent, 5.67 per cent and 5.54 per cent respectively. The BSE MIDCAP rose 5.09 per cent while BSE SMALLCAP rose 3.50 per cent. The top sectoral gainer was BSE BANKEX which was up a massive 11.18 per cent. The banking and financial services sector was beaten down and was under tremendous pressure considering the lockdown and virtual closure of all commercial activity. Further people in the market had shorted these counters and as stock prices rose it led to massive short covering as well.

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Markets at crossroads – Direction uncertain (Market Watch)

Reading Time: 4 minutes Markets were on a roll last week and registered sharp gains in tune with the rest of the world. They were virtually flat on Tuesday with Monday being a holiday and rose sharply on the remaining three days including expiry day. BSE SENSEX gained 1,751.51 points or 5.71 per cent to close at 32,424.10 points while NIFTY rose 541.05 points or 5.99 per cent to close at 9,580.30 points. The broader indices saw BSE 100, BSE 200 and BSE 500 rise 5.88 per cent, 5.67 per cent and 5.54 per cent respectively. The BSE MIDCAP rose 5.09 per cent while BSE SMALLCAP rose 3.50 per cent. The top sectoral gainer was BSE BANKEX which was up a massive 11.18 per cent. The banking and financial services sector was beaten down and was under tremendous pressure considering the lockdown and virtual closure of all commercial activity. Further people in the market had shorted these counters and as stock prices rose it led to massive short covering as well.

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Marketing — In the times of the rogue virus (Comment)

Reading Time: 4 minutes Consumers and businesses are in flux, especially during the past many months, as they stagger around trying to react to the rogue virus Covid-19. Many companies who have tentative mindsets and lean budgets seem to have slashed marketing communication budgets to a whimper, as they slide back to a cautious ‘show me the demand’ syndrome. Brand relationships cannot be turned on and off. When brands go silent in times of crisis they shouldn’t be surprised if consumers forget them as well. Unless they find ways to engage and stay relevant, the current scenario can be a horror movie. They will just have to watch demand sliding over the precipice.

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