High Decibel campaign with brand ambassador JacquelineFernandez!
India’s leading natural beauty care brand Lotus Herbals announces its association as the Official Beauty Partner for the largest Indian reality TV show Bigg Boss Season 14 with Colors TV and its digital platform Voot.During the tenure of bigg boss 14 lotus herbals will aira multimedia campaignwith the gorgeous actress JacquelineFernandez,the brand ambassador for its Lotus WhiteGlow range of skincare products.Throughout the season,being the flagship brand,Lotus WhiteGlow will be the main sponsorand other lotus herbals sub brands Lotus Safesun, Lotus Probrite and Lotus Makeup will be a part of the association.Through this collaboration, Lotus Herbals will get prominence and visibility throughad spots, task integrations, door branding, and other peripheral branding opportunities. Lotus brands will also showcase their productsin the Bigg Boss house in various special areas like theshopping mall, spa area and the dressing area.
Commenting on the association with Big Boss season 14, Mr. Nitin Passi, Joint Managing Director, Lotus Herbals says “we are excited about this association and look forward to creating a long-lasting impact on the viewers. We believe this collaboration will assist us establish Lotus Herbals as the ultimate companion for every woman in every situation. Over the years, Lotus has become a household name for many families and to see the brand in the Bigg Boss house will give the women a sense of belonging”. Actor &supermodel JacquelineFernandez elaborates, “My preference for skincare products is, one that is skin friendly &made of natural ingredients.My need for a range of skincare products that get me glowing naturally has finally been met by Lotus.As an actress I must look photo-ready all the timeand this is where the new WhiteGlow DD Crème comes handy. It doesn’t just give the desired photo-ready radiance in no time, but also defends my skin against everyday damage”.
As the Brand ambassador for Lotus WhiteGlow, Jacqueline will be their main face on TV commercials and famous regional celebrities and A+ influencers have been roped in to be a part of the social media campaign. To leverage this association, Lotus Herbals is embarking on a high decibelcampaign andhas an effective plan fornational & regional TV channels& top OTT platforms.The campaign also spans print, in store, digital, POP, and social platforms that include Facebook, twitter, instagram and on Lotus Herbals YouTubepage. With this association, Lotus Herbals aims to create even greater brand recall and make its skin friendly products the go-to choice for contemporary Indianwomen.